this is why i don't understand why internet advertising hasn't taken off. it seems to me to be a million times more clear who is buying into the ads. With tv and most other advertising, it's like throwing it into the abyss, and hoping that the right people will end up seeing, and then end up following through. on the internet, it's so much more direct- you know how many people have clicked on it, and it has taken them right to the website. you could probably even directly correlate the amount of money the person spends after going to the link. and then everyone can advertise- not just companies like Nike who can throw away the money advertising on tv. Smaller businesses are much more likely to purchase small internet ads when they can quickly chart how effective they are, and how much they are helping business. And I know that people got turned off by internet ads because of the massive pop ups of the early internet days. But now, for instance, when i have ads on my facebook, they actually often relate to things i'm interested in, and so i'll click on them. it's not a war between us and advertisers. advertisers are for getting the product to the client, and the internet really seems to be the best way to do this.