the worst thing about the internet- it used to be that when i opened my bottle of coke or diet coke, i would occasionally look under the cap and see that i had won a free soda. now all i see are a jumble of letters and numbers that only indicate that i am too lazy (and too indignant) to go to a computer and look up this code to see if i have won anything. really, its a question of opportunity cost. and it is really not worth the energy to me. but it really gets me that that's exactly what the companies want, so they can claim they're having a contest, but really only the most vigilant people will take the time to see if they've won, and so probably way fewer prizes are claimed. and i blame this entirely on the internet for existing.